More Photos From Levi's/Fader Fort: Amusing and Feeding the Masses

Ping-Pong at the Levi's/Fader Fort

Producers set up a Ping-Pong table where festivalgoers could unwind and get some upper body exercise.

Instrument and recording tool company Korg built a sound lab where guests could play around with digital instruments.

Austin bakery Hey Cupcake! hosted a dessert stand, an usual site at the BBQ and Tex-Mex dominated festival.

Representatives from Shockhound.com brought in designers to customize and cut up vintage rock T-shirts for guests.

Austin BBQ institution Salt Lick sold a small menu of smoked beef, sausages, and pork at one of the fort's food stands.

Singer Rachel Flotard of the Seattle-based band Visqueen kicked off the fort's performances on the first day.

Polite in Public photo booths and Zynga games let guests dress up and pose for souvenir photos.

T-shirt label Hit + Run made silk screen prints of their custom designs inside the Levi's store.

Media visiting the fort were invited into the blogger lounge, where stories could be filed on-site.

Pepsi pitted bands Metric and Broken Social Scene against each other in a contest for innovative philanthropic ideas and installed voting booths around the festival and the fort where fans could decide which band deserved Pepsi's $100,000 in grant money.